The definition of Confucian Businessmen(CB):
  Educated businessmen believing inConfucianism, improving individual quality, reaching career achievement

The Spirit of Confucian Businessmen:   
  Gain profit on the base of righteousness, return back to the society with profit, cherish harmony, develop business with Confucianism

The Personality of Confucian Businessmen:
  Being a person of benevolence, considering righteousness when seeing profit, keeping one’s promise and getting along well with others, considering it a pleasure to do good behaviors or helping other people

The Life of Confucians Businessmen:    
 Well-read and gentle, civilized and commercial, doing business based on Confucianism, adhering Confucianism for a better growth of business

The Principle of Confucian Businessmen:     
 Honest and trustable, get profit in limited range, generous and peaceful, always keep god in the heart and doing things like a king